Meet Lauren.

I've spent 15+ years at the intersection of marketing and revenue — building brands, scaling pipelines, and proving that marketing isn't a cost center.

It's a growth engine. Curve + Yield is the consultancy I built to do that work differently. No bloated retainers. No vanity metrics. Just strategic GTM consulting that connects marketing activity directly to business outcomes — for startups and scale-ups that are ready to grow with intention.

My approach is built around a simple belief: if you can't draw a straight line from your marketing to revenue, you're leaving money on the table. I call that line Marketing Yield™ — and it's the lens I bring to every engagement.

Before Curve + Yield, I held executive marketing roles across B2B, B2C, and B2B2C companies — from early-stage startups to funded scale-ups — where I learned that the best marketing doesn't feel like marketing at all. It feels like momentum.

When I'm not in strategy mode, you'll find me on a yoga mat, somewhere with good champagne, or exploring a new city with Mini, my miniature poodle and full-time travel companion.